If you’re not using a tech tool to help you out, online reputation management can easily take up your whole day. Between monitoring social media mentions, ad campaigns, blog comments and mentions across the Web at large, you can easily find yourself thoroughly tied up trying to keep tabs on your brand online.
SynapseIndia CEO Shamit Khemka lists out few tools that can simplify online reputation management. Some are free, others are not, but all will drastically reduce the time you spend managing your brand online.
1. Trackur :Trackur is a social media monitoring tool that offers instant notifications when your brand is mentioned. That means you can respond promptly and appropriately, even when you’re not glued to your Facebook news feed all day. With built-in analytics capabilities, you can take online reputation management to the next level by tracking and analyzing trends, such as which marketing efforts elicit the most positive responses.
2. Naymz :Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation. The most intriguing feature is a RepScore that rates your influence across different social networks, such as LinkedIn, Twitter, Facebook and others. There are also built-in tools for enhancing your personal brand, tracking your visitors, comparing your rank with those of your peers and industry leaders, and monitoring both Google and Bing for brand mentions—all from a single dashboard.
3. Brandseye : Brandseye has a full set of features that make online reputation management simple. Get email notifications when your brand is mentioned online, and track conversations and compare metrics with your internal data. You can pinpoint where the conversations are starting about your company and tap into marketing opportunities you’d otherwise miss unless you were obsessively checking your social news feeds every second of the day.
Find out How SynapseIndia works on removing online feedback and reviews with these mentioned tools.