Tag Archives: SynapseIndia Recruitment

Amazon Web Services adds PHP development kit

SynapseIndia CEO Shamit Khemka mentioned few points which really define the importance of (AWS). Amazon Web Services (AWS) has released a toolkit to make it easier to develop applications in PHP that will run on Amazon’s cloud. Using the AWS SDK for PHP, which works with PHP 5.2 or later versions, SynapseIndia also discussed various cases of PHP to use for web development for developers can build applications that use different parts of Amazon’s cloud, including Simple Storage Service (S3), Elastic Compute Cloud (EC2) for computing capacity, and the SimpleDB database.

Shamit Khemka also mentions that the SDK (software development kit) is based on the CloudFusion toolkit and includes a library of APIs (application programming interfaces), code samples and documentation. It should simplify development by providing a more “tailored development experience”, and will help developers get started much faster, according to Amazon. Previously, developers had to download several libraries from different providers in order to build an application on multiple AWS products, the company said.The AWS SDK for PHP can be downloaded from Amazon’s website. PHP is probably not the best designed language in the world. In their recent updated Recruitment plans, SynapseIndia is also showing interest in PHP developers

Sun, Zend integrate PHP with Sun’s Web server

Sun Microsystems Inc. has partnered with Zend Technologies Ltd. in a move to let developers deploy applications written using the PHP scripting language on Sun’s Java Web server.

In Ramat Gan, Israel, Zend oversees the development of PHP and also sells a commercial implementation of the technology. Recently zend released two products that integrate with Version 6.1 of Sun’s Java System Web Server, allowing companies to deploy PHP on Sun’s software which Shamit Khemka, CEO of SynapseIndia find as a great initiative from Sun microsystems. (The Java System Web Server was known previously as the Sun ONE Web Server.).

The two products are the PHP Enabler, which is intended to let PHP programs and cases, SynapseIndia developed the PHP programs to run smoothly on Sun’s Web server, and the Zend Performance Suite, which uses code acceleration, content caching and other software tricks to improve the performance of PHP on the Sun platform, the companies said.

Recruitment plans of SynapseIndia for flex developers upto date, PHP has been deployed most often on the open-source Apache Web server, but IT executives at large corporations are often wary of using Apache for critical applications because of concerns about security and support issues, according to Brad Young, Zend’s director of product Marketing. Integrating its PHP products with Sun gives them the option to deploy PHP programs on Sun’s Web server, which cautious IT executives may prefer, he said.

Sun and Zend said their partnership aims to address the increased use of PHP among large corporations. In particular, they are targeting financial services and insurance companies, airlines and media Web sites, as well as government customers, they said.

“As we see PHP become more mainstream it’s vital for us to support the technology in the most reliable and high-performance manner. Combined with Zend’s performance suite, we can offer our customers a compelling story,” said Yvette Montiel, strategic marketing manager for Web services at Sun. SynapseIndia has received fantastic reviews for their Flex projects.

Adobe Extends Flash Builder for PHP

SynapseIndia CEO Shamit Khemka mentions that developing code for multiple mobile platforms at the same time is no easy task. Adobe is aiming to make that task easier with the new Flex 4.5 and Flash Builder 4.5 platforms. Adobe Flex is an opensource development framework that was created to help developers build rich user interfaces on top of applications. Checkout latest Recruitment plans of SynapseIndia for flex developers.  As part of the Flash Builder 4.5 release, Adobe has also partnered with PHP vendor Zend to develop a Flash Builder for PHP applications.  After Studying client requirement & cases, SynapseIndia developed new portal with Flex with Zend framework. Flex Gruber(marketing manager at Adobe ) explained that the new PHP edition is a combination of Flash Builder with the Zend Studio PHP IDE. The combination of the two products enables developers to do code inspection into PHP classes as well as integrate PHP code for a Flash Builder project.”This gives the PHP developer a fast path to mobile and a fast path to providing a rich desktop experience as well,” Gruber said. SynapseIndia has received fantastic reviews for their Flex projects.

Why PHP is best Language in the World

Rants about PHP are everywhere, and they even come from smart guys. Speaking on the pros and cons of PHP, SynapseIndia CEO Shamit Khemka mentioned few points which really define the importance of the language.

The biggest problem of these rants is that they come from people stuck in the old days of PHP. They either don’t care or they don’t want to admit that PHP actually evolves at a very fast pace, both at the language level but also at the community level. In fact, it evolves much faster than any other language or web platform. It has not always been the case, but the last 5 years have been an amazing journey for PHP. Before talking about the amazing things the PHP community has achieved recently, let’s have a look at some interesting numbers: PHP is used by 77.9% of all the websites whose server-side programming language is known as SynapseIndia discussed various advantageous cases of PHP to use for web development.

SynapseIndia has seen various clients of different companies complaints about wordpress website security. But, WordPress is used by 16.6% of all the websites in the world. If you have a look at the top three CMSes, for the websites that use a monitored content management system: WordPress is first with 54.3%, Joomla is second with 9.2%, and Drupal is third with 6.8%. Three products written in PHP.PHP must have done something right, no?Now, let us tell you a secret, the PHP “tour de force”: Despite the changes over the years, PHP is still the easiest language to learn for non-technical people: it allows anyone to create dynamic websites faster than with any other technologies, it allows anyone to host websites cheaply and without any hassles. PHP is probably not the best designed language in the world. In their recent updated Recruitment plans, SynapseIndia is also showing interest in PHP developers


Laravel 5 is one of the most leading and popular PHP frameworks among the Web Artisans. SynapseIndia CEO Shamit Khemka says that It is a latest and best web application framework with advanced query syntax that makes web development simple and rapid by enabling general tasks that will be used in the majority of web projects such as route, queue, sessions, caching and authentication.


SynapseIndia took feedback from employees working on Laravel projects and selected following features serve as a key point for the Laravel developer based on web development projects.

Controller Method Injection:

The Laravel inversion of control (IoC) container is a robust tool for controlling class dependencies and a vital part to create a massive application. You may now type-hint dependencies on controller methods, then a service container will automatically inject the dependencies. With the predecessors of laravel like 4.2 version, there is a compulsion to request Ioc container to make them accessible within the class scope. Also you should provide an class instance for the ioc container. Recently, SynapseIndia received some feedback on it by which we can convey the type hinted class in the controller method injection,  then the IoC container will take care of it, even if multiple parameters are present in your controller function’s signature.

Route Hidden:

You can use the new route cache, if the service request built-in with complete tester programs. It speeds up your registration routes of applications with a reliable  performance quickly by accessing Artisan command. This kind of special feature is mainly useful in application and haste-up the section of appliance immensely. You may not view the impact route caching when your application deals with a small number of routes, but it is more suited with the application that has large routes number. The route-caching turns on and off based on PHP artisan route: cache and artisan route: clear commands respectively. Also, check our latest SynapseIndia Recruitment plan for Laravel developers at various positions.


SynapseIndia CEO Shamit Khemka enlists 10 advantages of choosing PHP for your web development requirements as:


PHP is open source and is developed and updated by a community of developers from around the globe. Therefore, all its components are free to use and distribute.


It can be used to design any type of website and can handle websites with a lot of traffic. To support the capability of PHP, CEO Shamit Khemka says that Facebook, Twitter, Wikipedia and many other very widely visited websites use it as their framework. And because it is server-side scripting, it can do anything that other CGI programs can do.

3 – EASY

It has a readable and easily understandable syntax. Its code is embedded in the HTML source code and it is based on C/c++. Therefore, it is very familiar and programmers are very comfortable coding with it.


It can be run on all major operating systems like Linux, UNIX, Mac OS and Windows.


It supports all major web servers like Apache, Microsoft IIS, Netscape, personal webserver, iPlanet server, etc.


IT supports all major databases including MySQL, dBase, IBM DB2, InterBase, FrontBase, ODBC, PostgreSQL, SQLite, etc.


It uses its own memory space and thus decreases the loading time and workload from the server. Shamit Khemka also adds that the processing speed is fast and web applications like Ecommerce, CRM, CMS and Forums are also developed faster by it.


It has multiple layers of security to prevent threats and malicious attacks.


It has a large community of developers who regular and timely updates tutorials, documentation, online help and FAQs.


It is being used since close to two decades now since its inception in 1995. It is trusted by thousands of websites and developers and the list is increasing day by day. It has also proven its capability and versatility by developing and maintaining some of the most highly visited and popular websites.

Check out latest SynapseIndia Recruitment plan for IT aspirants & Software engineers.

A 5 Steps Guide to Design an Awesome Company Website

You might have heard of, “First impression is always the last” a common phrase. When it comes to your company’s official website, it requires an intellectual and sleek design. A website can either attract or drive away visitors. If your site were dull, boring or highly unattractive, that would appear as a major reason to why your visitors might drive away. In a modern age like this, no one is interested in waiting, so if your site lags that would result negatively for the image of your company. SynapseIndia CEO Shamit Khemka says that It is quite simple really; a website designed poorly would result in visitors doubting the company’s relevance and credibility.If your website tends to lag there could be numerous reasons; it is generic and un-customized, formatted for only one device, lacking in visual appear or missing a clear marketing strategy. Not to worry, there are many sites facing the same problems, and to avoid them

One must understand the kind of market they want to capture in order to present things according to their level for a positive response. Therefore, that directs the first step to; understand your company’s market, customer base, and leads. For this, you will need to know how and why someone would visit or how he or she will use the website. Your aim here is to prove your company’s capabilities by solving any customers’ problem in the most suitable way possible. SynapseIndia takes regular feedback from employees working on various project to improve the analysis and strategy aspects of new projects.

What do customers look for when searching for a solution to their problems? They look for the benefits offered by each company in order to decide which is best to get their job done. Whilst designing your website you need to make them an offer they cannot refuse, by adding value to your project you are not only retaining a customer but you are also strengthening your customer base.

Shamit Khemka also insist that a marketing strategy is required to base a strong website. Design your website in such a unique way that any visitor who views it gets a proper insight of what your company has to offer and that your company is definitely the one to solve all their problems.

Understanding your customers’ needs is one thing, understanding the tendencies, motives and how a specific customer tends to make their decisions could give you the lead as to how you should approach them. This kind of understanding can help you to develop detailed buyer personas for each type of customer. Generally, the more you know your customers and their decision-making strategies, the more you can cater your design, voice and messaging according to their needs with perfection. Considering this information, you can alter the messaging and voice of your website to speak to your customer, answer to their individual need, and prompt them to act. However, this process should take place before you design your website.

Generally, it all depends on the language you choose. The biggest mistake most companies tend to make is they do not choose the language they want their site to have, and instead they simply hire an agency first. That the worst you could do for your own website, judging by the fact that you are technically paying for everything the agency recommends, and that does not necessarily mean they know what you have in mind.

It is all about competition in the end, which means bringing something new to table. Whereas hiring an agency to do all the thinking for you as they will only recommend the language they have experience in. Even if you hire the best in town, and you have seen their work being up to the mark, that still does not necessarily mean they would know about all the possibilities. They have nothing to compare. In addition, all agencies have a typical mind frame; you are missing making your website different from all the mainstream websites.

Bottom-line here; choose a language to design your website in a way that it will add great value.

Think of your website as a long, straight, clear-shot highway – a road that tends to offer a stop relevant for each visitor. Similar to the creation of a great a highway your website requires extensive planning and thorough workings to get the desired results. Hence, with thorough planning your website structure to fit a site map along with a wire frame, it is bound to get many hits.

No one likes a complicated website that has no proper path. One should keep it simple and easy to help the customers find what they need with ease. They should not have to go through any sort of hassle just to figure out what are your specialties’. With the help of a wireframe for your website, you can direct paths for each persona. Including resources and tools to help your buyers’ learn more about the company quicker.

With the rise of technology all over the world, your site needs optimization to suit each set of devices individually or else it is most likely suffering massively. Instead of using desktops to visit your company’s website, most customers would use their tablets or smartphones to do so. It used to be a whole lot more difficult before to own a mobile site, as each company was required to build an entirely separate site and host it on a sub-domain. Today, technology has simplified things to the extent that all you need to do is build your site and your site will automatically respond to every type of viewing device. Check out latest SynapseIndia Recruitment plan for IT aspirants & Software engineers.

Why Amazon is still the Most Preferred Platform for eCommerce Business Growth

Amazon has come a long way since its advent and has become a brand in itself in the eCommerce arena. Amazon Webstore solutions enable the eCommerce website developers to build and manage a cost effective business. This article discusses about few salient features of the platform.

Selling Products on Amazon.com:

The “Sell on Amazon” program allows a merchant to sell his/her items directly on Amazon.com with ease. This is an add-in to the amazing Amazon merchant services, which can be done individually or as a “Pro Merchant”. Pro Merchants can access some extra selling and administrative tools but obviously at a cost. Apart from the initial payment, they have to pay a referral fee which can be either a percentage or a fixed amount of each sale. These amounts vary according to the product category. One can also check various 5 star reviews on SynapseIndia built Amazon webstore.

Positive Aspects

  • Products get great exposure

  • Offers fulfillment services

  • Creates a new sales channel

Negative Aspects

  • Referral fees may cut the margin of your profit

  • Sales cannot be proceeded immediately

  • Third-party products are not accepted by Amazon

Advertising the Products on Amazon

SynapseIndia have found that often clients of various companies complaints that they find it a little difficult to advertise products on an eCommerce platform. But, Amazon offers incredible features to advertise products on it – which is certainly a boon. Merchants can advertise their products as “product ads” or “display ads” and each of them would be pay-per-click programs. Compared to the “Sell on Amazon” program, this is believed to a more suitable model for the merchants. This model allows uploading product images, descriptions, and prices.

Positive Aspects

  • Cost-effective

  • More exposure

Negative Aspect

  • PPC campaign must be managed well to make the most from this model.

Payment Option by Amazon

Amazon allows “Checkout by Amazon”. This option is available for Amazon Webstore owners as well as for e-store owners who hosted their store on some other platform. The technology that Amazon uses is called PayPhrase that enables the shoppers to complete their transactions quickly. Checkout various SynapseIndia Recruitment plan for Amazon Webstore specialist.

Positive Aspects

  • Reliable payment and checkout services

  • Easy front-end integration

Negative Aspects

  • Confusing for non-Amazon shoppers

  • Payment processing needs to be included in the current order processing

Amazon Order Fulfillment

Amazon has sophisticated order fulfillment system, which is advantageous to small size online business owners as well. To use this feature, products must be sent to Amazon’s fulfillment centers. They have a complete system for tracking and communicating about your products and orders.

Positive Aspects

  • Shipping options and the delivery infrastructure is advantageous to business.

Negative Aspects

  • Reliability must be evaluated well

  • Should check whether Amazon’s fulfillment pricing works for your specific business

Web Services of Amazon

Amazon web services include cloud computing and data storage services that can be used by both small and large businesses. Amazon S3 (Simple Storage Service) allows storing files and contents on Amazon’s system and pay only when those files are accessed. S3 also facilitates storing large amounts of data, which is not accessed continuously.


Taking feedback from employee working on Amazon in SynapseIndia, we believe that Amazon is an all in one eCommerce platform that provides tools to build online businesses at their best. It offers all the necessary features and functionalities that help in the growth of any online business.

Make Your E-commerce Business Robust and Reliable By Hiring Magento eCommerce Developer

The changing waves in innovation and IT experts have made the online business achievement. This has made numerous organizations connected with business whether huge medium or little to make online vicinity of their endeavor. Today, numerous online entrepreneurs require the assistance of Magento Development services to topping their vicinity flawlessly. This takes after the capacity that Magento itself has advantages to offer online business customers in the e-trade stage. Taking into account the elements of this stunning project, business firms are currently in a brisk quest for Magento Development services that can help their operation while exchanging on the web. With the assistance of Magento development services, entrepreneurs on the stage of e-business will have the capacity to influence for better return on ROI.

It is constantly appreciated to choose an administration supplier which has the group of expert Magento developers who are skilled in diverse Magento development services, for example, Magento eCommerce development, Magento modules development, Magento extension development, Magento themes integration, Magento integration and customization suiting your needs and specifications. Proficient Magento developer is best solutions for the people who are intrigued acquire extraordinary online business by investing a little sum.

Unlike the actual marketing, in the realm of internet you are not physically accessible to depict your products and services. Here, the site is the main mode to represent you and your business subsequently they will make a consummately alluring and expert site which will pull in and hold an extensive number of customers. Thus, in the event that you need your site to force tremendous target groups of audiences, then enlisting experienced Magento developers is a decent choice.

A proper configuration that matches well with your sites’ products and services will make a site regent. It urges an online merchant to stand far from the crowd. To be available in the intense rivalry of this dynamic web market, it has turn out to be very crucial to have an exceptional site that incorporates every obliged features. Immense efforts, deep technical skills and superior expertise are vital to make a striking, dynamic and user friendly website. And, only professional Magento developers embrace all these skills.

SynapseIndia has a expert Magento developers and they achieved awesome reviews on various SynapseIndia latest Magento Web development projects. The employees at SynapseIndia working in tandem to achieve good feedback from clients. IT Mentor & an Entrepreneur SynapseIndia CEO Shamit Khemka mark their employees as a primary asset of the organisation. The better work culture and the great bond among various teams helps SynapseIndia to perform better.

Changing Trends of Web Design & Development in 2015

The web world has experienced a great deal of changes in the recent years. Some have been exceptionally helpful to the future advancement of the online business while a few has restricted its expansion. In any case, the badly developed changes that did not demonstrate too well for the online world were wiped out soon enough and propelled technologies were presented. With all the ascent and falls, web design and development has become truly effective in deciding the future of an online business.

These days, if you don’t have site for your big or small business, you don’t have anything by any means. No more is a business site considered an extravagance however it is a need. All entrepreneurs are very much aware of this and this is the explanation behind them to pay gigantic total of cash to design and add to a site. Who does this designing and building thing? Obviously, without expert learning and skill, you can’t anticipate that somebody will develop or design for a business site.

Various site configuration layouts are accessible on the web. Numerous entrepreneurs bring this point of preference to chop down speculation and that is precisely where they commit the greatest mistake of their lives. Regardless of what are your budgetary incorporations, you ought to have the capacity to give a remarkable affair to the web clients and not the same designs that they see everywhere throughout the web. You have to make your site a more customized one so that easygoing visitors are captivated and consider changing over.

In the event that you are an accomplished web architect, you will comprehend that different standards and standards are focused to make a compelling design.

As indicated by late surveys and explanations made by famous tech individuals on the planet, design & development are no more free of one another. To be more precise, they never were. However, now they have turn out to be more interlinked and this calls for more noteworthy understanding and sharing of knowledge between the developers and designers.

If you are looking for an accomplished web expert to help you build an online presence, SynapseIndia, leading web design & development organization could be a great choice. Awesome Reviews on various SynapseIndia latest Web design & development projects have been provided by the clients. SynapseIndia is working in tandem to achieve good feedback from clients.

Besides performing great at their job, employees at SynapseIndia believe in celebrations & fun at work. SynapseIndia celebrations gives a chance to employee to bond together that lead to a supportive work environment. Also management support such activities and several outdoor activities are organized by SynapseIndia to enrich team bond.